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Edwin Earl Newsom (1897 to 1973) was an American counselor in public relations. He is best known for the success of his public relations firm, Earl Newsom & Company (ENCO), which managed and counseled several large corporations in the midst of scandal and controversy. In the words of his biographer, Scott Cutlip, "He saw his role as a counsellor, not as an agent for a client. () did not issue press releases for clients or deal with the press in a public relations capacity."〔Cutlip 640〕 Newsom believed that the American social model of self-governance put corporate virtue at a premium. He refuted Gustav Le Bon (1898) ''The Crowd – A Study of Public Mind'', where the capacity of man to think collectively is denigrated. Newsom also maintained that "an enlightened and socially responsible performance is the only sound base for a favourable public relationship."〔Cutlip 641〕 Newsom has been recognized by the New York Times as being one of the most influential public relations counselors in the history of private industry. ==Early life and career== Earl Newsom was born in Wellman, Iowa on December 13, 1897 to Reverend John Edward and Emma Day Newsom. He had two older brothers, both of whom worked as piano salesmen. Newsom eventually took up the trade also and developed the art of persuasion this way. Later, he went to Oberlin College. During World War I, he served in the Air Corps of the Navy. Returning to Oberlin, he graduated in 1921. For two years Newsom taught English at Western Reserve Academy in Hudson, Ohio. Newsom was in "endless search for mastery in the use of that thrilling phenomenon, the English sentence." Earl Newsom married Lois Ruth Rinehart on June 14, 1923. The couple moved to New York City where Newsom taught English and mathematics at McBurney School. For a time, he also studied English literature at Columbia University as a graduate student. In 1925, Newsom started working for the Literary Digest. In 1927, he was involved in the home heating industry as coal furnaces were replaced by oil heaters. He took a position with the Oil Heating Institute, promoting the term ''oil heater'' over ''oil burner'', and the conversion of the old coal room to a "basement playroom". In 1931, returned to publishing with the John Day company. Among his projects was putting The Good Earth into print. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Earl Newsom」の詳細全文を読む スポンサード リンク
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